Case Studies / Treece Website

Professional Engineering Website with Dynamic Content Management

How we built a sophisticated corporate website for Treece-SE using Google Sheets as a CMS, enabling real-time content updates for projects, company information, and leadership profiles while maintaining professional design standards.

Project Overview

Treece-SE is a U.S.-based structural engineering firm that needed a professional, SEO-optimized corporate website to showcase their expertise and establish their brand as a trusted structural engineering partner. The challenge was creating a sophisticated website that could be easily managed by non-technical team members while maintaining professional design standards.

We developed a comprehensive solution using Google Sheets as a content management system, enabling the Treece-SE team to update project portfolios, company information, leadership profiles, and other dynamic content in real-time without requiring technical expertise or development cycles.

Client Profile: Treece-SE

  • Industry: Structural Engineering & Construction
  • Location: United States
  • Website: treece-se.com
  • Services: Structural engineering consulting, project design, and construction support

The Challenge: Professional Website with Easy Content Management

Treece-SE needed a corporate website that would establish their professional credibility while being easily manageable by their team. The engineering firm faced several key challenges in their digital presence.

Key Challenges Identified:

  • Professional Brand Establishment: Need for a sophisticated website that reflects engineering expertise and builds client trust
  • Dynamic Project Portfolio: Requirement to regularly update featured projects and showcase new work
  • Non-Technical Content Management: Team needed ability to update content without coding knowledge
  • SEO Optimization: Need for search engine visibility to attract potential clients
  • Comprehensive Company Information: Multiple dynamic sections including history, values, approach, and leadership

Our CMS Solution: Google Sheets-Powered Corporate Website

We developed a sophisticated corporate website that combines professional design with the flexibility of Google Sheets as a content management system. This approach allows Treece-SE to maintain a polished corporate presence while having complete control over their content updates.

Dynamic Content Architecture

The website features multiple Google Sheets feeding different sections of the site, each optimized for specific content types and update frequencies:

  • Projects Sheet: Featured projects with images, descriptions, and technical details
  • Company Info Sheet: History, values, approach, and mission statements
  • Leadership Sheet: Team member profiles, bios, and professional backgrounds
  • Gallery Sheet: Project images and company photos with metadata

Key Website Sections Powered by Google Sheets

Hero Section

Dynamic headlines, company taglines, and featured content

Featured Projects

Project showcase with images, descriptions, and technical specifications

About Gallery

Company photos, project images, and team pictures

Company Information

History, values, approach, and leadership profiles

Technical Implementation

The Treece-SE website leverages modern web technologies combined with Google Sheets API integration to deliver a seamless content management experience while maintaining professional design standards.

Technical Stack

Frontend Framework

Next.js with React for server-side rendering and SEO optimization

Content Management

Google Sheets API with OpenSheet for real-time data fetching

Styling & Design

Tailwind CSS for responsive, professional design system

Performance

Image optimization, caching, and fast loading speeds

Sample Google Sheets Structure:

project_nameimage_urldescriptionlocationproject_typefeatured
Commercial Buildinghttps://.../project1.jpgModern office complexWisconsin, USACommercialTRUE
Residential Complexhttps://.../project2.jpgMulti-family housingMadison, WIResidentialFALSE

Dynamic Features Implementation

Every major section of the Treece-SE website is powered by Google Sheets, enabling comprehensive content management across all aspects of their corporate presence.

01

Hero Section Management

Dynamic headlines, company taglines, and call-to-action buttons updated through a dedicated hero content sheet.

02

Featured Projects Showcase

Project portfolio with images, descriptions, technical details, and filtering capabilities managed through the projects sheet.

03

About Gallery Integration

Company photos, project images, and team pictures with automatic gallery generation from the gallery sheet.

04

Company History & Values

Comprehensive company information including history timeline, core values, and mission statements.

05

Engineering Approach

Detailed methodology, process descriptions, and technical expertise areas managed through structured content sheets.

06

Leadership Profiles

Team member bios, professional backgrounds, certifications, and contact information with photo integration.

Key Benefits Delivered

🏢

Professional Brand Presence

Sophisticated corporate website that establishes credibility and trust with potential clients

Real-Time Content Updates

Instant website updates through Google Sheets without technical knowledge or deployment delays

🔍

SEO Optimization

Search engine optimized structure with dynamic meta tags and content for better visibility

📊

Project Portfolio Management

Easy-to-update featured projects showcase with filtering and categorization capabilities

💰

Cost-Effective CMS

No licensing fees or complex CMS setup - just Google Sheets for comprehensive content management

👥

Team Collaboration

Multiple team members can update different sections simultaneously with built-in version control

Results & Impact

The Treece-SE website has successfully established their digital presence as a professional structural engineering firm while providing them with unprecedented control over their content management.

100%
Professional Brand Establishment
90%
Reduction in Content Update Time
0
Monthly CMS Licensing Costs
6+
Dynamic Content Sections

Long-term Impact

  • Enhanced Professional Credibility: Sophisticated website establishes trust with potential clients and partners
  • Improved Client Acquisition: Professional online presence supports business development efforts
  • Operational Efficiency: Team can update content instantly without technical dependencies
  • Scalable Content Strategy: Foundation for future growth and expanded digital marketing efforts

Conclusion

The Treece-SE website project demonstrates how professional corporate websites can be built with sophisticated content management capabilities using Google Sheets as a CMS. This approach provides the perfect balance between professional design standards and practical content management needs.

By leveraging familiar tools like Google Sheets, we've empowered the Treece-SE team to maintain complete control over their digital presence while ensuring their website remains current, engaging, and professionally presented. The success of this implementation showcases how innovative CMS solutions can meet enterprise-level requirements without enterprise-level complexity.

Visit the Live Website

Experience the professional design and dynamic content management in action at the live Treece-SE website.

View Live Website →

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