Case Studies / Naga SFA

NagaMills — Sales Force Automation & Distribution Management System

A comprehensive Sales Force Automation and Distribution Management System that digitizes outlet onboarding, order management, delivery routing, and inventory tracking for leading FMCG distributor NagaMills.

Project Overview

NagaMills, a leading FMCG distributor, faced significant challenges in managing their extensive distribution network across multiple regions. With hundreds of outlets, complex inventory management, and manual sales processes, they needed a comprehensive digital solution to streamline operations and improve efficiency.

We developed a full-stack Sales Force Automation (SFA) and Distribution Management System (DMS) that transformed their entire distribution ecosystem. The solution encompasses mobile applications for field sales teams, web-based admin dashboards, and real-time analytics to drive data-driven decision making.

The Challenge

Manual Processes

Sales teams were using paper-based order forms and manual inventory tracking, leading to errors, delays, and poor data visibility.

Inventory Management

Lack of real-time inventory visibility across distribution centers and outlets, resulting in stockouts and overstocking issues.

Route Optimization

Inefficient delivery routing and lack of real-time tracking for delivery vehicles and sales representatives.

Data Analytics

Limited insights into sales performance, customer behavior, and market trends due to fragmented data collection.

Our Solution

We designed and developed a comprehensive SFA and DMS platform that addresses all aspects of NagaMills' distribution operations. The solution consists of multiple interconnected modules that work seamlessly together to provide end-to-end visibility and control.

Mobile SFA Application

Cross-platform mobile app for sales representatives with offline capabilities, GPS tracking, and real-time synchronization.

Admin Dashboard

Web-based management console with role-based access control, real-time analytics, and comprehensive reporting tools.

Inventory Management

Centralized inventory tracking with automated reorder points, stock transfer management, and warehouse optimization.

Route Optimization

AI-powered route planning with real-time traffic integration, delivery tracking, and performance analytics.

Implementation Methods

Technology Stack

Frontend

  • • React Native (Mobile App)
  • • Next.js (Admin Dashboard)
  • • TypeScript
  • • Tailwind CSS

Backend

  • • Node.js with Express
  • • PostgreSQL Database
  • • Redis for Caching
  • • AWS Cloud Infrastructure

Key Integrations

  • GPS & Location Services: Real-time tracking and route optimization
  • Payment Gateways: Secure payment processing for orders
  • Push Notifications: Instant alerts for order updates and inventory changes
  • Analytics Platforms: Advanced reporting and business intelligence
  • Cloud Storage: Secure document and image storage

Key Features

Outlet Management

Digital onboarding, profile management, and territory assignment

Order Processing

Streamlined order creation, approval workflows, and status tracking

Inventory Tracking

Real-time stock levels, automated reordering, and warehouse management

Route Optimization

AI-powered delivery routing with traffic integration and performance analytics

Sales Analytics

Comprehensive reporting, performance metrics, and predictive insights

Offline Capabilities

Mobile app works without internet, syncs when connection is restored

Key Benefits

Operational Efficiency

  • • 60% reduction in order processing time
  • • 40% improvement in delivery route optimization
  • • 50% decrease in manual data entry errors

Inventory Management

  • • Real-time stock visibility across all locations
  • • 30% reduction in stockouts
  • • Automated reorder point management

Sales Performance

  • • 25% increase in sales team productivity
  • • Better customer relationship management
  • • Data-driven sales strategies

Cost Savings

  • • 35% reduction in operational costs
  • • Improved fuel efficiency through route optimization
  • • Reduced administrative overhead

Results & Impact

Quantifiable Results

60%
Faster Order Processing
40%
Route Optimization
25%
Sales Productivity

Business Impact

  • Scalability: System now supports 500+ outlets and 200+ sales representatives
  • Customer Satisfaction: Improved delivery times and order accuracy led to higher customer retention
  • Data-Driven Decisions: Real-time analytics enabled better market insights and strategic planning
  • Competitive Advantage: Digital transformation positioned NagaMills as a technology-forward distributor

Conclusion

The NagaMills SFA and DMS project demonstrates how digital transformation can revolutionize traditional distribution operations. By implementing a comprehensive, integrated solution, we helped NagaMills achieve significant operational improvements, cost savings, and competitive advantages.

The success of this project showcases our expertise in building enterprise-grade SaaS solutions that address complex business challenges. The platform's scalability, reliability, and user-friendly design have positioned NagaMills for continued growth and market leadership in the FMCG distribution sector.